Buddoh _ 2021
It manages your all of your spendings _ it is transparent, frictionless, and rewarding.
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Buddoh is a community of users who complete spending challenges to see how they rank and spend compared to people like them. A community of users who encourage each other to save. Buddoh is like talking to a buddy who asks questions, responds, and understands what's best for you. Buddoh automatically creates a monthly spend target for you to achieve based on your profile. And it is a northern - American based company.
2021 is a big year for Buddoh as after the Covid-19 peoples lost a lot of money, so to support them, this company came up that we have to do something bigger this year, the company wanted to launch whole new visual identity for it's continuous growth.
As they approached me or us you can say as there was a team of 3-4 ( including Devs ) working behind this and I was happy to step-in and support them to support the peoples who are trying hard to manage their spendings.
We were briefed with only a matter of weeks _ so this project became hard exercise to work on, that we were very proud to share.
Disclaimer : The UX part and illustrations were done by someone else ( little iterations by me ) you can visit him here
It turned out great the author and workers at Buddoh were so happy to see how the work turned out, there were a lot of modifications of UI that has been made and only the best one was selected through the requirements that buddoh had.
Disclaimer : Certain aspects of the design work has not been implemented by the Developers as it was meant.
Color palette _ created by buddoh & changes by me
Updated the existing frames with a totally new looking and feel, closely maintained Buddoh's new visual identity. Improved User Experience, navigation elements are the same but played with components and a lot of different modules, ensuring that solutions worked seamlessly with the brand guidelines for total consistency with Buddoh.com
It was a fast-paced project, we communicated daily with Buddoh's team, iterating rapidly and sharing new designs as they were created. We built the whole page on Figma ensuring that the team would've a nice and easy process while implementing.
The results were satisfying, I won't go too deep, i can only say that the company had a much better experience with its new visual identity now and the users loved it, after a successful launch it had an increment on its page.
And along with that, after a week, again they approached and they wanted to revamp their application... and after that a new journey began that you'll be hearing after reaching me cuz they didn't wanted to me to post the work online, heh_
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